Callaway Golf Case

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…Environmental Issues Strengths & weaknesses Regulatory Influences Internationality of the market Competitive Markets Market potential Market Size Linked to lifestyle (insecurity) Main strengths Capacity for innovation (Core Competence) 0 + ++ ++ + + Strong and wholly controlled distribution system 0 ++ + + 0 0 Good Reputation (Core Competence) + + ++ ++ + + Good internal linkage 0 + + 0 0 0 Technological leadership + ++ ++ ++ ++ + Weaknesses Dependency on suppliers (Insufficient Integration) 0 - -- - 0 0 Stock price 0 - -- 0 0 0 2/0 7/2 8/4 7/1 4/0 3/0 6 Sources of Reference 5th semester Business Strategy, Course documentation, Kaefer, 2001 Exploring Corporate Strategy, 5th Edition, Johnson / Scholes, 1999 www.golf-research.com, 2001