Chinese Automotive Industry

Executive Summary: This Assignment - Stream 1 is based on a business-formulated report discussing the Chinese Automotive Industry, and includes a general description of the industry, such as production details, major players, etc. This report will also attempt to identify and cover macro-environmental forces affecting the industry and the likely consequences as a result of these forces. It is hoped that through this assignment and by investigating the automotive industry, a broad knowledge of the industry …

…http://www.gmchina.com/products/buick/english/index.htm http://members.tripod.com/ivonng/Five_forces_model.htm, 2002 http://www.sina.com.cn http://www.sohu.com.cn http://www.automotiveworld.net Kolter, P., Armstrong, G., Brown, L. & Adam, S. (1998) Marketing (4th Ed), Prentice Hall of Australia: Sydney Bradmore, D., Joy, S., Kimberly, C. & Walker, I. (1998) Marketing Visions: Readings in Marketing (2nd Ed), Prentice Hall of Australia: Sydney www.automotiveworld.net