Consumer Decision Process

This is a short essay I had to write for my marketing class in how I used the consumer decision process in my personal life. Consumer Decision Process Consumer Decision Process is a complete six step process which an individual completes in making purchasing decisions. Some purchases with high levels of social or economic consequences are highly involved, known as high-involvement purchases, such as buying a new car or a new home. Low level purchases, …

…better for their customers they even offer free annual inspections for the entire ownership of my car as long as it was brought to their service center in Greensburg. This made me feel somewhat less anxious about my decision, knowing they offer this shows they care about their customers, not just for the initial purchase but for the duration of customers ownership of the car. So you could say I was satisfied with my purchase.