Consumer Securities Trading

The following is an in depth look at the effects the Internet has had on trading securities in the United States. Its purpose is to define the impact of the Internet by determining specific changes in the structure of the trading market as a result of the numerous online brokerages that have surfaced in the past few years. A brief look at traditional brokerages and market characteristics prior to the advent of the Internet provides …

…thing is for sure: the online channel will succeed. The top brokerages of the future will certainly incorporate online components very significantly. Those that will continue to succeed will be able to be flexible and adjust to the changing demands of consumers and technology, just as the top firms today are able to embrace the online channel. As Deloitte & Touche put it, "firms that cannot be innovative will find themselves niche players or acquisition targets."