Contribution Margin and Breakeven Analysis

Aunt Connie's Cookies is a brand that is synonymous with delicious lemon crème and real mint cookies throughout the east and mid-west. Maria Villanueva, the grandniece of Connie Rochoa, is now the CEO of the family-owned business. She has appointed Team C as the COO. Team C will make decisions with a view to maximize the firm's contribution margin and operating profits. Aunt Connie's Cookies was approached to produce a bulk …

…profit. If Aunt Connie's Cookies continue to analyze costs and make provision for unforeseen and foreseen circumstances such as competitor's products and pricing, customers will enjoy these cookies for years to come. References: Attacking business decision problems with break-even analysis. (2005). Retrieved December 1, 2005, from http://www.cbsc.org Costs. (2005). Retrieved December 1, 2005, from http://www.referenceforbusiness.com Marshall, D. H., McManus, W.W. & Viele, D. F. (2004). Accounting: What do the numbers mean. New York: McGraw-Hill.