Corporate Strategy

The 21st century heralds business opportunities that transcend global barriers. The world witnesses volatile business models - what seems strategically appropriate today may be considered 'passe' or inapplicable in a matter of months. Before progressing further let us focus on the central task of critically analysing the statement at hand: "In a fast changing world where businesses are benefited by external forces, managers need to be enabled to respond capably, to keep the company on …

…the two approaches. In the dynamic environment of today, it is very important to reconcile the two approaches and form strategies based on the holistic analysis of the internal and external environment -------------------------------------------------------------------------------- [1] David Faulkner and Cliff Bowman, "The Essence Of Competitive Strategy", Prentice Hall, India , P50 [2] Alokananda Chakraborty,"Cloning Differently", Advertising And Marketing, issue-31st Jul,1999, p38-46 -------------------------------------------------------------------------------- [1] Gerri Johnson and Kevan Scholes, (4th edition),"Exploring Corporate Strategy", Prentice Hall Of India, P18