Defining Marketing Paper

Introduction The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is a critical element of the …

…Business Terms. (2006). Retrieved March 3, 2006, from Department of State and Regional Development Web site: http://www.smallbiz.nsw.gov.au/smallbusiness/Resources/Business+Tools/Glossary+of+Business+Terms/. SBA Marketing Basics. (2006). Retrieved March 3, 2006, from United States Small Business Administration Web site: http://www.sba.gov/starting_business/marketing/basics.html. The Language of Media Literacy: A Glossary of Terms. (2003). Retrieved March 3, 2006, from Center for Media Literacy Web site: http://www.medialit.org/reading_room/article565.html