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Direct Mail Marketing
Date Submitted: 07/29/2003 15:27:48
Length: 7 pages (1859 words)
Views: 65163
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…will continue to use this medium and many others to target audiences for effective advertising. Bibliography Books Frequency measures of content factors in magazine and newspaper advertising: A. P. Rademeyer Marketing: Etzel, Michael, J., Stanton, William, J., and Walker, Bruce, J. Contemporary Advertising: Arens, William, F. The Design of Advertising: Nelson, Roy, P. Recruiting Effects of Army Advertising: James N. Dertouzos, J. Michael Polich Web Sites www.cnn.com www.cnet.com news.yahoo.com
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