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Exporting Purell Hand Sanitizer to India
Date Submitted: 12/08/1999 15:45:47
Length: 9 pages (2530 words)
Views: 152179
EXECUTIVE SUMMARY This report analyzes the possibility of taking Purell Instant Hand Sanitizer, a product of GOJO Industries, into the Indian market. Purell Must Gain Greater Market Share Purell Instant Hand Sanitizer is a portable hand washing solution that cleanses hands without the need for soap and water. In 1997, GOJO Industries entered Purell Instant Hand Sanitizer into retail sale, and the American public embraced the product. However, as large US Competitors have entered the hand …
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