Extensive decision-making process - consumer behaviour: analyse the many elements of EKB's consumer decision model in relation to consumer behaviour.

Table of Contents i Executive Summary i 1 Introduction..............2 2 Analysis..........3 2.1 Need recognition...............3 2.1.1 Environmental influences.......3 2.1.2 Individual differences............4 2.1.3 Memory...........4 2.1.4 Situational influences........4 2.2 Pre-purchase search.........6 2.2.1 Internal Search.............6 2.2.2 External Search.............6 2.2.3 Exploratory Search............7 2.3 Information processing...........8 2.3.1 Exposure............8 2.3.2 Attention..............9 2.3.3 Interpretation.............9 2.3.4 Retention............9 2.4 Evaluation of alternatives...........10 2.4.1 Awareness, Evoked & Consideration Sets........10 2.4.2 Evaluative Criteria..........10 2.4.3 Decision Rules...............11 2.4.4 Perceptual Mapping...........11 2.4.5 Influences on the evaluation process.......12 2.5 Purchase............13 2.6 Post-purchase.........15 3 Conclusion and Recommendations..........17 4 References...........18 5 Appendices............19 1 Introduction This report has been prepared to analyse the many elements of EKB's consumer decision model (…

…amp;lt;Tab/>+/- Bali <Tab/>+<Tab/>-<Tab/>+<Tab/>+/- China <Tab/>-<Tab/>+ /-<Tab/>-<Tab/>- The pluses and minuses indicate a consumer's attitude towards each feature of each destination (Source: Sheth JN & Mittal B, 2004)