Gap.com Value chain and Tarket Market

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…middle income earners. Gap.com uses Mass marketing as its segmentation strategy. It uses demographics and behavior as its market segmentation. In which it tries to attract consumers of various ages, different ethnic backgrounds, middle income level, and both genders, with high school or higher level of education living in the various parts of the United States. These consumers have interests in Gap products; some of them show high level of brand loyalty. Value Chain