How do advertisements present gender views of society?

Have you ever found yourself being particularly disturbed by the infinite number of advertisements presented in a 30 minute show? The media nowadays is overwhelmed by countless different ads that imply distinct messages of how our culture is changing, and how our society views gender roles today. Whenever I flip the channels while watching TV, I find myself bombarded from every angle with tempting images, and catchy phrases that give me satisfaction without even realizing it. …

…the long term, it is believed that if there were to be a substantial increase in the number of women occupying positions of power and authority in the media industry as well as in big business, this would contribute much to addressing this dilemma. And who knows, maybe a few decades from now the focus will shift from one of inaccurate portrayals of women in television advertising to inaccurate portrayals of men in television advertising.