Kmart Corporation: Seeking Survival In Changing Marketplace

Executive Summary Statement of the Problem How can Kmart Corporation remain competitive in the retail market? Objectives - To determine Kmart's strengths, weaknesses, opportunities and threats. - To identify Kmart's customers, suppliers, competitors, new competitors and substitutes. - To make a financial analysis on Kmart. Recommendations/ Implementations Kmart's technology has improved over the years however the high quality of technology today could make their world an entirely different place if they would invest. They could …

…stopped trying to compete and focus on what they want to be known for they would win more of the market share. For instance, Kmart has started selling food items; it seems if they would focus on their exclusive brands, food would not have been brought into the picture. By getting rid of their food items they would also have more room on the shelves to stock the much more requested items that customers want.