Marketing

Generally we consider a company has failed if "it does not meet the objectives set for it by its stakeholders, or if it produces outputs that are considered undesirable by those associated with it." (Thompson, 2001, P.622) Same as the success of companies, the reasons for company failures also vary, and sometimes the same reason for a company's success could be the cause for another company's failure due to the different implementation process or the influence …

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