Marketing Basics

What is Marketing? What exactly is marketing and why is it important to you as an entrepreneur? Simply stated, marketing is everything you do to place your product or service in the hands of potential customers. It includes diverse disciplines like sales, public relations, pricing, packaging, and distribution. In order to distinguish marketing from other related professional services, S.H. Simmons, author and humorist, relates this anecdote. "If a young man tells his date she's …

…monitor a target audience response while you build in-depth knowledge of their profile and develop an environment of trust. If focused activity produces results other than those you desire, it's time to be flexible and re-direct your intention, or approach another vertical market, with consistent action. The entrepreneurial watchwords for this month -- focus, flexibility, and fun. To paraphrase Joline Godfrey, if you aren't making money, doing some good, and having fun, what's the point!