Marketing in Japan

Marketing in Japan Japan has been an attractive destination for foreign business, and progressive businesses are aware that they need a presence there. Some of the walls that have protected Japan against foreign entry have been crumbling away, thus making Japan more accessible to foreign business. By 1998, only about 7 percent of Japan's GDP was related to imports, one of the few countries with a figure in single digits and the lowest figure amongst industrialized nations. …

…for suitable staff has remained greater than the supply. However, the biggest problems firms experience in gaining entry into the market includes a body of both official and unofficial rules and regulations. The extent and nature of these depend to some degree on the industry. The key to overcoming these barriers is to become an insider. As part of this process, identify the industry association group related to the business and become an active member.