Nokia Marketing analysis

Regarding to the statistic in the beginning of 2005,"most growth had seen in China, which is now Nokia's biggest single market, followed by increases in the rest of the Asia-Pacific region and in Europe, the Middle East and Africa. Sales were disappointing in North and South America."(iafrica.com) Therefore, we mainly selected America as our target area to alter to a totally different new image that everyone had not known before by advertising. Demographics …

…retailer stores first, then going to TV advertising two weeks later. Radio ads might not be a proper way to attract our target because there is no visual display. So, we rather go for newspaper for the next step. cites: http://news.com.com/Nokia+expects+continuing+mobile-market+growth/2100-1039_3-5978860.html http://www.csonline.com.cn/joy/bxtp/t20040112_97564.htm http://it.zaobao.com/pages6/tech220304a.html http://business.iafrica.com/company/434705.htm