Pros and cons of the promotional mix.

In today business, by just having a good varieties of product is not sufficient to accomplished great result. There is no use by having a very good product when no one knows about them. This is when promotion comes in, to describe any activity by a business for informing, influencing and persuading customers. In a nutshell, promotion is all about companies communicating with customer. In total there are four key elements in the promotional mix …

…the company is spread we are unable to do anything about it. In conclusion, each and every element has their pros and cons, it is our job as a marketer to develop and implement the best promotional mix to increase the brand and profit of a company. Promotions should not only just consist one element; we have too delicately balance the elements of the promotional mix to satisfy the needs of a product and company.