Quantas Airlines

AIRLINE INDUSTRY ENVIRONMENT Qantas was dealing with a large change from the period of 1978 to 1994. This was brought by the Deregulation Act in the United States where other foreign airline industries were affected. Before 1992, Qantas was limited to flying international routes only while Australian Airlines was in charge of the domestic flights. During this regulated environment, Qantas and Australian Airlines were government owned and decided to separate the international and domestic airlines. Similarly, the airlines …

…their market share or niche. The overall strategy of Qantas should be a differentiation strategy where other airlines will not logically try because they want to stay in business long. On the other hand, this differentiation strategy of Qantas will be there way of sustaining their business in the long run. It is also a strategy where they will be able to profit because they are the only player who has ventured out and diversified.