Rei Case(BUS 188)

1) Rei has come a long way to continue being one of the best suppliers of specialty outdoor equipment and clothing. They have been successful because of their awareness to using their core competencies as a competitive advantage. There are many competitive forces affecting the company over time, but REI has developed some competitive strategies to deal with them. * Rivalry of competitors - To combat competition from others, REI has developed a differentiation strategy by supplying …

…track fast the order placed on web as well as store replenishment process. REI also launched the integration of gift registry which allows people to set up gift lists and purchase the item in any retail channel. The overall customer satisfaction is the key in the sphere of business which REI.com and REI outlet together with all the business tools and strategy has contributed to their success in comparison to the other online retailers.