Report on "Managing Performance at Haier"

The management of workers and engineers at Haier may be characterized as the management of "a carrot and a whip." We may see some similarity between Haier's management of workers and Taylor's scientific management in the early days of capitalism in USA. Taylor's scientific management encountered severe opposition of laborers and labor unions and thus was not so successful. Haier's management has been well received by workers. Haier's management has also been well received by …

…further the international markets Haier has created international technology alliances, built up procurement networks, service and sales facilities over the world. The management practiced at Haier may be described by such words and phrases as money, rewards, penalties, individuals, competition, openness, quantitative approach, instantaneous evaluation, competitive bidding, arithmetical evaluation rules, anti nepotism. These key words and phrases are compatible with the cultural tradition of the long history of competition and development of commerce in China.