Research Project: The Sociology of a Healthy Lifestyle.

It seems that living a healthy lifestyle is the new rising trend of the 21st century. From the countless varieties of health product we can find lining our grocer's shelves, to all these descriptive ads we see everywhere we go, evidence of a growing demand for health related products and services is apparent. Whether it is organic food, diet pills, fitness centers, or any other of a seemingly endless number of possibilities, businesses would not …

…his great look, the other reveals: "Eatin' chicken." A voiceover explains: "If you're going low-carb, high-protein, go KFC." The Atkins Diet, now a global dieting brand, advocates cutting out carbohydrates and eating more protein such as meat in order to slim. Only the small print of the advertisement admits that fried chicken is "not a low-fat, low-sodium, low-cholesterol food". The "Atkins effect" has boosted sales of steak, fish and cheese in the UK, while bakers