THE MEDIA: REGULATORY ASPECTS

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…social and economic factors. Therefore, it is necessary in adapting regulatory tools towards new developments and changes in the media landscape, as and when they occur. Bibliography Arens, William F, 1999, Contemporary Advertising 7th ed, Irwin/McGraw-Hill, Boston. Belch, George E. and Michael A. Belch, 1995, Introduction to Advertising and Promotion: an integrated marketing communications perspective, Irwin, Chicago. Windschuttle, K, 1988, The media, a new analysis of the press, television, radio and advertising in Australia, Penguin Books, Melbourne.