Th End of an Era

The Internet is the name for a group of worldwide information resources. These resources are so vast as to be well beyond the comprehension of a single human being. The increasing popularity of the Internet as a business tool can be attributed to current size and projected growth, as well as its attractive demographics. The potential of the Internet to provide an efficient channel for advertising and marketing efforts is overwhelming, and yet no one …

…can save the Internet from becoming a Utopia gone sour. Infoworld 16 (May 30): 48 Sandberg, Jared. 1996. Making the Sale. The Wall Street Journal (June 17): R6 Toffler, A. 1980. The Third Wave. New York. Morrow. Verity, J. W. and R. D. Hof. 1995. The Internet: How Will It Change the Way You Do Business. Business Week (November 14): 80 - 86, 88. Ward Fawcett, A. 1995. Agencies don=t make the grade. Advertising Age (August 1):18 Wells, Melanie. 1995. Desperately Seeking the Superhighway. Advertising Age (August 22): 14 - 18