The Communication Challenge

Communication: The Challenge Everybody talks about communication and its importance. From leaders such as Jack Welch of GE (in "Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings coming to see and accept things through a constant interactive process." To August Busch III of Anheuser-Busch (when asked by strategist Gary Hamel about the "one or two most important …

…We're seeking the ability to navigate through change for ourselves, but just too much information is buzzing past us to do so. This includes the vision-thing that's important to all of us. Our connection to corporate direction occurs not with your vision-communication sessions. It comes when ideas about the future are tied to concrete day-to-day decisions we must make. Hopeless? No. But most of the innovations delivering what we need carry another label besides "communication."