The paper looks at 3 different commercials and analyzes fantasy vs. reality.

Sitting down and watching television today is more than just enjoying ones favorite program. Commercials are a huge part of today's television programming. Seldom can we sit down and watch a show on television without interruptions of commercials trying to persuade us to buy something or send some company our money. The people behind the production of commercials use glamorous objects to appeal to the consumers and, in turn, to provoke them to buy their …

…this leads to ambiguity in the message being conveyed, the truth is that it takes a special hook to get people to pay attention. Since advertisement is somewhat of an art, then the most important rule is to know the product and the consumer, in view of the fact that there are so many different ways of persuading. Let's face it, if advertisements can reach the emotions of its consumers, than they're sure to sell.