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The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the company.
Date Submitted: 09/10/2006 01:44:48
Length: 17 pages (4801 words)
Views: 69265
1. Executive Summary The report "E-Marketing in tourism with emphasis on Marriott's" looks into the development of the internet technology in the market place. The Study starts with a look into the tourism industry with relation to the development of the internet. It then goes into the history and development of The Marriott's chain, the company's IT developments and various implementations to change with the development of technology and the changing demand of the market and …
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…in Marriott *<Tab/>6. Marriott's E-marketing strategy *<Tab/>7. Porters five force and Marriott' E-marketing *<Tab/>8. Vassos E-business road map and Marriott *<Tab/>9. Analysis of the portal marriott.com *<Tab/>10. Advantages and Disadvantages *<Tab/>11. Conclusion *<Tab/>12. Appendix *<Tab/>13. References *<Tab/>14. Biblography
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