The shocking story of how Colgate and Crest advertise in China.

I am writing about an ad for Crest toothpaste in China I've seen showing endorsements by organisations such as the Chinese Stomatology Society and the National Preventive Group for Tooth Diseases. I bet you never heard of these independent organisations before, or wondered what tests they use but, last April, a local reporter at a newspaper in Nanjing set out to find out, and the results were shocking. When he managed to find the National …

…an endorsement is up to 1 million RMB per annum. As a New Year's Resolution, I call on everyone in China who cares about corporate greed or simply being lied to to boycott Crest and Colgate toothpastes (the latter which doesn't even have enough respect for its Chinese customers to have a Chinese website) which, I admit, would be difficult when the Chinese domestic brands suck (and all seem to have to taste like green tea).