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Trade Show
Date Submitted: 10/04/2001 05:24:00
Length: 22 pages (6186 words)
Views: 187884
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…responsibility to demand a certain type of behavior and take action if your requests are disregarded. Otherwise, you might as well not bother because then your problem is not the staff but the management's perception of trade shows. With the current fiscal problems, each aspect of sales and marketing must pull its own weight in generating income. And trade shows are still the cheapest way to reach a large, targeted segment of your buying population.
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