ULEASHING THE KILLER APP BOOK REPORT

ULEASHING THE KILLER APP:BOOK REPORT Digital Strategies for Market Dominance Killer apps, goods or services that establish quickly and dominate the market, are displacing traditional planning and strategy in business. These revolutionary realities such as email, the first word-processing program, and e-commerce are sudden and dramatic changes that have recently found success in changing the face of business. Companies that use existing technologies are finding possible killer apps as a way to gain advantage …

…digital technologies created within the past few years have been very beneficial not only to business, but to social and political applications as well. Cyberspace can be compared to the exploration of the New World hundreds of years ago; it is the new frontier, fueled by computing power and bandwidth. Even if you are not ready to move to cyberspace and start doing business there, it is an opportunity that everyone must at least consider.