Women in Advertising

The main purpose of any type of advertising image is to sell a certain product. The actual advertisements often meet a set series of credentials. The reader is basically tricked into desiring a product by the use of advertising techniques. One of the most potent techniques is to use the female gender as a sex symbol. The use of sex, beautiful women, and bold text is evident in the majority of magazine ads. This theory …

…are expected to be tall, thin, beautiful, and sexy. What makes this very dangerous is the fact that we live in a society that focuses too much on appearance. The younger generation is trying to copy what they see in these magazine ads. But it is very hard, if not impossible, to actually look like these magazine models. By reading and analyzing the stereotypes, society can educate themselves and come to a sense of reality.