impact of stereotype

IMPACT OF STEREOTYPES In short, television has the power and capability to change views of women and to promote less stereotyping among a generation of young viewers. In fact, part of the now largely obsolete code of the National Association of Broadcasters (1981, cited in Liebert et al., 1982) states that "children should be exposed, at the appropriate times, to a reasonable range of the realities which exist in the world sufficient to help them make the …

…and for various age groups. Developmental and gender differences, however, as well as children's own past experiences, their level of identification with television characters, the frequency of their viewing, and their families' attitudes, all influence the impact that those portrayals actually have on behavior. Moreover, studies have shown that exposure to nontraditional or counterstereotyped behavior can effect attitudinal and behavior changes, at least short-term ones. The long-term impact of such programs has not been established.