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strategic management: cocacola

Date Submitted: 03/11/2002 21:08:25
Category: / Literature / English
Length: 13 pages (3504 words)
Views: 171083

Company History Dr. John S. Pemberton in Atlanta, Georgia invented Coca-Cola in May 1886. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. The Company is the world's leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups. The Company and its subsidiaries employ …

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