volkswagen heads east

Volkswagen Heads East (or Skoda Heads West) Competition in the global auto industry has become increasingly fierce among the dozen surviving major manufacturers in the early 1990s. With the dramatic successes of the Japanese leaders (Toyota, Nissan, and Honda), both the North American and European industries have become subject to intense rivalry among U.S., Japanese, and European automakers. If we look at the Table 1, it shows the positions of major competitors in Western Europe …

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